The main idea of marketing is that it has to be paid marketing. You might come across free marketing from time to time, but usually you will have to pay for marketing unless somebody you know is going to do you a favor for some reason. The idea of paid search marketing appeared on the market a few years ago. I remember when I first heard about it. I have been hearing about it since then. It seems that the Internet is becoming a tool marketers and advertisers use more than any other tool they have at their disposal. I wonder what the future will bring. Will advertisers have another tool they will have a chance to use?