Personally, I am a very big fan of shopping online. This means that I shop quite often and I enjoy the fact that whatever I buy, the price is usually a lot lower than in my local stores. I even wonder sometimes why do people buy in their local stores when the price online is often a lot lower. The reason that prices online can be lower is due to comparison shopping. What is means basically that you can compare the prices of a specific product among dozens of online stores. Because of this, you can choose the lowest price available and be happy about any savings that you made. What is also interesting, that very often such sites have Consumer reviews, which means that you can read what others say about something. This is not the case when you visit a mortal and brick store and I find it a big plus when it comes to shopping. When I buy something, I want to know what others think about it. Anyway, Price comparison can be a way to save a lot of money and this is what makes it appealing to me. It is also a good idea to support stores that have lower prices so that we encourage them to keep doing business that way.