Running a store is not an easy task and it requires a lot of dedication. There are many things a store owner has to take into account and there are many responsibilities. The most important thing a store owner has to focus on is to have a large income. In order to do this, the store has to sell many products. Promotions in some cases can increase sales. Properly choosing the right store fixtures is also important. A store owner has to also make sure that his customers enjoy visiting his store. Choosing the right decor and making sure things are not too crowded are some things to consider.