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February 24th, 2009

Japan is a very interesting market when it comes to technology, as it is definitely one of the most technologically advanced nations in the world. That is why observing various trends is not only interesting, but may prove to be beneficial for many reasons. Recent data suggests that the Blu-ray DVD sales are growing rapidly in Japan, which is probably due to HD-DVD discs that lost the format war last year. Not only that the sales are growing, but the prediction is that the sales will continue to grow for a long time, as the Blu-ray DVD technology doesn�t really have a competitor.
One of the reasons for that may be that around half a year ago one of the biggest backers of HD DVD format, namely Universal Studios, has decided to release all their new videos on the victorious Blu-ray technology. Universal Studios are releasing dozens of titles, all of them are being released on the Blu-ray DVDs. Some called this the final nail in the coffin for HD DVD. Generally speaking, I am certain that having only one format is benefiting customers, as they don’t have to obtain equipment which would have the capability to playback both formats. This in turn means more money left in the pocket of an average consumer.

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