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Even if you have an online business, you cannot forget about your online reputation. You can check www.reputationmanagers.com to see how to work on your online reputation. I can think of many reasons a business owner might want to pro-actively manage the reputation of his company. A disgruntled customer can ruin your online reputation. You do not want this to happen. What is even more, your competitors might be trying to do everything to affect the way people see your company. If your competitors speak negatively about you, you need to do something about it and you need to do it fast before your online reputation suffers greatly.