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Blending Ads

February 22nd, 2014

Maintaining a blog often requires quite a lot of money. That is because a blogger has to pay for domain name registration, hosting, and marketing to name a few. That is why many bloggers decide to monetize their site. One of the simplest forms of monetization is incorporating ads. One of the more popular ads you can incorporate are targeted AdSense ads. Many sites choose to blend the ads with the text of their posts in order to maximize click-through rate. Such a strategy might be a good idea if you want to make a lot of money, but there are also other considerations. If the ads are not attractive to readers then there are some dangers involved as well. First of all, your readers might be getting annoyed by the ads. If that is the case, then he might not be willing to visit your site often. Additionally, some visitors might not like if ads are blended very well, because such ads might fool them into thinking that they are part of your regular content. I think that blending ads might often be a good idea, but you should make sure that such ads are not going to be an inconvenience for your visitors. Overall, you should take into consideration a few things:

-Make sure your website does not contain too many distracting ads, as your visitors might not like it.
-You need to realize that those visitors who click on ads are going to leave your website. That will happen unless the webpage is going to open in a new tab. There is a risk that such visitors might forget about your website and never visit it again.
-Ads should be on the same topic as your blog. There is no excuse for having ads that have nothing to do with the content of your website.

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