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Why Not Switch To a Custom Domain?

July 8th, 2010

When it comes to blogging, there are some decisions to be made related to our domain names. First of all, we have to decide where we want to host our website. For example, if we decide to host our site on Blogspot, then our domain name will look like this: domain.blogspot.com. On the other hand, if we choose a custom domain, then we can completely customize our domain name. We will also not be forced to use �blogspot�, �wordpress�, or any other word in our blog address. Custom domain cost money, but some sites can teach you how to have an extra income to cover the costs of your domains.

Being hosted on a custom domain name is generally considered to be a better solution, but why are there still many successful blogs that are hosted on Blogspot? I believe that they did not switch to a custom domain name, because they did not want to lose their domain age and back links. If that happened, this would mean that from a SEO perspective they would have to start from the beginning. Since accumulating links can take a long time, changing a domain is not an easy decision to make.
Another aspect to consider may be growing registration fees. The registration fees for domain names are generally getting higher, as VeriSign quite often raises the prices. VeriSign raised the prices at least two times since 2006, so some analysts are getting alarmed by this trend. I think that the prices are still relatively low, as the cost of hosting is the major expense for webmasters. This especially applies to those with a lot of traffic and downloadable resources such as videos, audio, and software. VerisSign claims that the .com and .net infrastructures are continually being fortified against more sophisticated cyberattacks, so let us hope that this company will spend the extra money it is receiving on security.

The decision whether to switch to a custom domain will ultimately be up to you, so consider all facts before making a final decision.

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